Listing Accuracy Checklist for Businesses


Basic Information

  • Business Name: Ensure your business name is consistent across all listings.
  • Address: Verify the accuracy of your physical address. Include suite numbers if applicable.
  • Phone Number: Confirm that the listed phone number is correct and operational.
  • Website URL: Make sure the URL is correct and leads to your current website.

Operational Details

  • Business Hours: List your current operating hours. Update them promptly if there are any changes.
  • Categories: Select the most accurate categories for your business. Use primary and secondary categories if possible.
  • Services/Products: Clearly list the services or products you offer, including any specialties.

Content Optimization

  • Business Description: Write a clear, concise description incorporating relevant keywords.
  • Photos and Videos: Upload high-quality, recent photos of your business, products, or services. Include a variety of images, such as interior and exterior shots, staff, and popular products.
  • Keywords: Incorporate relevant keywords naturally into your listing’s content, especially in the business description and services/products section.

Engagement and Interaction

  • Reviews: Monitor and respond to reviews professionally, showing appreciation for positive feedback and addressing any negative experiences.
  • Questions and Answers: If the platform supports it, answer any questions users have posted on your listing.

Additional Features

  • Attributes: Fill out any additional attributes available, such as accessibility options, payment methods accepted, or any other relevant business features.
  • Special Offers: If the platform allows, add any current promotions or special offers to attract more customers.

Technical Checks

  • Map Pin Location: Verify that the map pin is accurately placed on your business location.
  • Links: Check that all links (social media, booking, etc.) are correct and functional.
  • Contact Information: Ensure email addresses and other contact information are up-to-date.

Regular Maintenance

  • Periodic Reviews: Set a schedule to regularly review and update your listings, ensuring all information remains current.

Performance Monitoring: If available, review your listing’s performance metrics to understand customer interactions and make informed adjustments.


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